How to Brief a Studio for Your Next Brand Campaign

Whether you're a creative agency producing campaign imagery, a marketing team shooting social content, or a brand manager coordinating a product launch — the quality of your studio brief determines the quality of your shoot day.

A good brief doesn't just tell the studio what you need. It tells them what you're making, who it's for, and what success looks like.

What Every Studio Brief Should Include

The creative concept in one paragraph. Not a mood board, not a 40-page deck. One paragraph that explains what you're creating, who the audience is, and what the final output will be used for.

The output formats. Stills, video, or both? Vertical for TikTok alongside horizontal for web? The studio needs to know this to prepare the right setup.

Crew size and talent count. How many people on set? The studio needs this for space planning, changing rooms, and lounge capacity.

Equipment needs. What are you bringing versus what do you need the studio to provide?

Timeline and key milestones. What time does the crew arrive? When does talent arrive? When do you wrap?

The one thing most briefs miss: tell the studio what the client expects to see. If the client will be on set reviewing shots in real time, the studio needs a client viewing area. If they expect BTS content, say so.

Brief STU 22

At STU 22 in Wapping, East London, we receive briefs from creative agencies, marketing teams, and production companies every week. Three studios, one roof: The Cove (cyclorama, from £100/hr), The Blackout (dark studio, from £80/hr), The Portal (soundproof DJ and podcast, from £35/hr). Email your brief to info@stu22.io.

STU 22 — creative studio hub in Wapping, East London. Founded by Pass The Lens and R/HOOD.