The E-Commerce Photography Checklist Every Marketing Team Needs

E-commerce photography looks simple until you're responsible for delivering 200 consistent product images across 15 SKUs in a single shoot day. The difference between a smooth production and chaos is preparation.

Before the Shoot

Define the shot list with exact angles and variants per product. Flat lay, on-model, lifestyle, detail close-up — every shot type needs quantity. This determines how many setups you need.

Choose the right studio. E-commerce needs a white cyclorama or seamless backdrop. Look for 12ft+ ceilings, professional lighting, and product staging space. The Cove at STU 22 in Wapping is built for this — all-white cyc, from £100/hr.

Confirm your post-production pipeline before the shoot. Who's retouching? What formats? RAW + JPEG? Background removal included?

During the Shoot

Start with complex setups first while energy is high. Save flat lays for the afternoon.

Review on a calibrated monitor throughout the day. Set up tethered viewing so approvals happen in real time.

Keep products organised and tagged. Label every product with its SKU. Track which items have been shot.

After the Shoot

Deliver files with consistent naming. ProductName_SKU_Angle_01.jpg is better than IMG_4592.jpg.

Review final images against the shot list before signing off. Every SKU, every angle.

Book Your E-Commerce Shoot

At STU 22 in Wapping, East London, The Cove's all-white cyclorama delivers consistent backdrops across every frame. Changing areas, product staging, and client review space included. Minutes from Liverpool Street and Whitechapel.

Book at info@stu22.io or through stu22.io.

STU 22 — creative studio hub in Wapping, East London. Founded by Pass The Lens and R/HOOD.