Infinity cove hire in Wapping: sizes, prices and what is included
STU 22’s infinity cove sits on the ground floor at 8–10 Sampson Street in Wapping, East London. It is a purpose-built white cyclorama: the wall curves into the floor so there is no corner, no horizon line and nothing for your retoucher to paint out afterwards. Hire is £120 per hour. The sections below set out exactly what that includes, how the room is configured and how to get here.
What £120 an hour includes
Every booking includes the cove itself, a basic lighting kit at no extra cost, and a private changing area for talent. There is no separate studio-access fee. If your shoot needs more than the basics, our full kit — backdrops, props, a steamer and clothing rails — can be added from £200 for the booking rather than billed by the hour.
The cove is repainted on a regular schedule and inspected before every booking. That matters more than it sounds: a scuffed cove quietly costs you retouching hours later, and those hours land on your budget rather than ours. If you want to know when it was last painted before you commit, ask us and we will tell you straight.
The room: size, height and load-in
The seamless shooting area measures 16ft by 16ft, with ceilings running to 12ft. A 16-foot cove gives you real camera-to-subject distance, so you can shoot full-length fashion on a portrait lens instead of being forced onto a wide lens by the walls, and there is room for group shots and movement. Eight-foot coves box you in; this one does not. The 12ft ceiling height leaves space for overhead softboxes, boom arms and top-down angles without compromise.
Load-in is at ground level, straight off the pavement. If you are bringing flight cases, a rail of samples, a trolley of product or your own lighting, nothing has to go up a staircase or into a lift.
Daylight or full blackout, in the same room
Large north-facing windows give the soft, stable daylight that most beauty and portrait work is built around — light that holds its character through the day rather than swinging as the sun moves. When you need control instead, the room seals to full blackout at any point in the booking, so you can shoot natural light in the morning and strobe-lit work in the afternoon without changing rooms.
Lit differently, the same surface reads as clean white, soft grey, a coloured backdrop or a complete product environment. One room, and as many looks as your lighting plan can carry.
Infinity cove, cyclorama or white curve?
These are three names for the same thing. “Cyclorama” is the film term, “infinity cove” the photography term and “infinity curve” the everyday one. Whichever phrase you searched for, this is the room you were looking for. It is also a more practical choice than a green screen for most commercial work: a real white cove gives you clean, usable frames straight out of camera, with no spill to correct and no keying stage before anyone can see the result.
Getting to the studio
We are at 8–10 Sampson Street, Wapping, London E1W 1NA. Wapping Overground is roughly a five-minute walk and Shadwell DLR about seven, which puts the studio a short hop from Liverpool Street, Shoreditch and Canary Wharf. Street parking is available nearby for crews arriving by van.
Who books the cove
Fashion and portrait photographers, beauty and skincare brands, e-commerce teams shooting white-background product imagery at volume, video production crews, and content creators producing for Instagram, YouTube and TikTok. Agencies book it for brand content days where a dozen different looks have to come out of a single space.
Cove or blackout: which room do you need?
Choose the infinity cove when the background has to disappear: clean white e-commerce, fashion and beauty, or anything that will be cut out or placed on a white page. Choose the Blackout Studio when the background has to add atmosphere: moody portraits, music video content and cinematic interviews. Many clients book both on the same day. We also run the Portal DJ room for music and DJ sets, and you can compare all three on our studios page.
If you are still comparing venues across the city, our London studio price index tracks what other studios charge, and our guide to the best infinity cove studios in London explains how we compare.
Common questions
Can I use the cove on natural light?
Yes. Large windows give you soft, consistent natural light throughout the day. The north-facing orientation means the light is stable and flattering across most shooting hours.
Can I go fully dark?
Yes. The Infinity Cove can be completely blacked out at any point, giving you full control over your artificial lighting setup.
When was the cove last painted?
The STU 22 Infinity Cove is regularly maintained and repainted. If you have a specific requirement, get in touch and we will confirm the current condition.
How do I book?
Use our online booking form or message us on WhatsApp. We typically confirm within a few hours. For multi-day productions or agency bookings, get in touch directly for a package.
Can I combine the Infinity Cove with other STU 22 spaces?
Yes - many clients book the Infinity Cove for clean shoot work in the morning and the Blackout Studio for moodier content in the afternoon. Ask us about combined rates.
How much does Infinity Cove hire cost in London?
Infinity Cove hire starts from £120 per hour. Half-day rates from £450. Full-day rates from £850. Discounted rates are available for multi-day productions, repeat bookings and regular clients.
Is Infinity Cove better than a green screen?
For most shoots, yes. The cove gives a genuine seamless white or lit-grey backdrop with real light wrap, so there is no green spill or chroma-key clean-up needed in post. Green screen only wins if you are compositing into a completely different background.
How big is the Infinity Cove and what is included?
It is a 16ft x 16ft seamless white cove with 12ft ceilings, from £120 per hour. A basic lighting kit, power, cleaning and a private changing area are all included as standard, with no hidden fees.
Booking
Book online through our booking form in about a minute, or message us on WhatsApp if you need same-day availability or a quote for a longer production. We confirm quickly, and STU 22 is rated 5.0 out of 5 from more than 67 Google reviews.
HOW MUCH DOES INFINITY COVE HIRE COST IN LONDON?
STU 22’s 16ft × 16ft infinity cove in Wapping is £120/hr, with a basic lighting kit included at no extra cost; our full kit (backdrops, props, steamer, rails) is available to add from £200. Changing area included. Rated 5.0★ from 67+ Google reviews.
INFINITY COVE VS. CYCLORAMA VS. WHITE CURVE · WHAT’S THE DIFFERENCE?
Nothing: three names for the same thing: a wall that curves seamlessly into the floor so the camera sees infinite white. “Cyclorama” is the film term, “infinity cove” the photography term, “infinity curve” the everyday one. Whichever you searched, this is it · book online in 60 seconds or WhatsApp us for same-day availability.
Looking for a different space? Explore our Blackout Studio, the Portal DJ room, or compare all three on our Studios page. Shooting a video? See our music video studio hire in London.